What is Dale Reading?
 

 

Creative Branding
 

As the principal of a successful Philadelphia branding agency, one of the most-often-asked questions I hear is “Why doesn’t my marketing work?”

The answer is almost always the same: “You don’t have an effective brand.”

The fact is, companies frequently approach marketing like this:

  • Go to college friend for logo
  • Go to cousin for website
  • Go to local printer for a brochure
  • Go to an overnight print company for postcards

The outcome: No clarity. No consistency. No congruence. And, NO RESULTS.

Effective marketing, on the other hand, looks like this:

  • Clarity: Create a powerful brand that establishes who you are and how you are different.
  • Consistency: Promote your brand across the full range of your marketing materials.
  • Congruence: Align your strategic marketing plan and message with what your client wants.

It all begins with creating a powerful brand – designing the Big Shoes you will step into to stride toward success.

As a premier branding agency in Philadelphia, Big Shoes will help you develop the brand you need that will define your company, make you stand out from the crowd, and capture the market share you want. We bring you:

  • Fresh perspective. At its core, creative branding involves differentiation. We will help you answer the question, “What makes us unique in a world of copycats?”

  • Strategic imagination. We combine strategic insight with wild imagination to generate marketing campaigns that are memorable, interactive, dramatic, unexpected … and often humorous! Take a look at our Creativity Gallery for some fresh examples!

  • Effective tools. We give you every tool you will need to succeed, from an innovative strategic marketing plan to ongoing support that ensures the execution of that plan.

“Dale has worked with Braxton's on Brand identity, Marketing, Advertising, Market research, and helping guide us to the next level. She has done an excellent job of asking the right questions and listening to develop an image that means something to our customers.

Thank you and we look forward to our continued relationship.”

- Dave Braxton, Principal, Braxton’s Animal Works


Partner with the Philadelphia branding agency
that will propel your business to the top!

Call Big Shoes at 610-585-6567 today!