| Far
too many business owners think marketing consists of sending
a postcard here and a newsletter there, without ever educating
themselves on what makes marketing powerful.
We begin by defining what you want to
build. Your business goals, your revenue target, your desired
market share.
We then develop a strategic marketing
plan to get you where you want to go. The plan takes into
consideration every aspect of marketing, including:
- Printed sales materials
- Direct mail
- Newspaper and magazine advertising
- Article development and submission
- Website design and content
- Internet marketing
- Networking events and opportunities
- Tradeshows and speaking engagements
Significant savings are realized by taking this long-term
view toward strategic marketing. Money isn’t
wasted in a “marketing effort du jour”
approach. Results can be measured regularly and the
plan modified based on data rather than opinion. True
cost per lead and cost per sale information can be
analyzed. |
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"Working with you
has been an amazing, enlightening experience
for me. As a first-time entrepreneur, I had
no idea how to find clients. Together we identified
a niche for me and started to put together a
marketing plan. Or perhaps it would be better
to say that you pulled the ideas out of me.
Ideas that I had no idea I had! Finding a niche
was probably the most important single step
I made for my business because it enabled me
to focus my marketing efforts and become an
expert in my field."
- R. Fetter, Technology Consultant
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We leverage our creativity in our strategic
planning to employ guerilla marketing tactics. Rather than
spend a lot of money in an advertising blitz, we ask the
question “What ISN’T everybody else doing?”
and we then exploit the answers to propel your company to
the top!
Choose the #1 Philadelphia marketing
company to combine strategic marketing with creative imagination!
Call Big Shoes at 610-585-6567 today! |
